HTC One UK release

 

There is no doubt that in many people’s eyes the HTC One is the must have smartphone due to its specifications and apparent build quality. Now though we have some not so good news about the HTC One UK release date, as it slips a little and can be quite a wait for some looking to pick up the handset unlocked.

There was a time that the HTC One was due to release in the country on March 14th, but the company has had issues sourcing enough components to keep up with demand. Now if you were looking to pick the device up unlocked via online retailer Clove you have a bit longer to wait for your device.

The company has revealed that those that are looking to pick up the silver HTC One will now have to wait until April 3rd, or if it’s the black model your after its a week longer on April 10th. This is for customers that have got their orders in on or before yesterday, March 26th, and if you have yet to order the handset you will likely have to wait until the end of next month to see your handset delivered to your door.

This is of course for unlocked versions of the handset via Clove, as carriers are still expected to start pushing out deliveries this week, and it is not known how much stock the retailer will be given so some purchasers of the handset may have to wait even longer.





The Android market has changed radically in the past couple of years. Where we once had a spec war, with manufacturers racing to release ever-more powerful smartphones as quickly as possible, now it’s turning into a marketing battle — and Samsung is winning by a mile. HTC, by comparison, isn’t doing so well. The company has learned some important lessons about not flooding the market with iterative designs, and the culmination of that is the aptly-named HTC One. It’s HTC’s flagship, the one device it’s putting all its weight behind.

It might seem a little reductive to only consider the HTC One in comparison to Samsung’s as-yet unseen Galaxy S 4, but the truth is that the HTC One can only succeed if it can steal back some of the marketshare it lost last year when the One X, which we found superior to the Galaxy S III in many ways, failed to compete with Samsung’s device.

The playbook this year looks surprisingly similar. The HTC One has top-notch hardware design and specs that are as good or better than anything else on the market today. But that’s long been the case with HTC, and it hasn’t been enough. So instead the company is making two gigantic bets: a surprising camera that rethinks how you take photos, and custom software that reimagines the home screen. Both features are likely to be polarizing, but the real question is whether the buzzwords, features, and HTC’s technical “innovation” add up to enough to convince consumers to give the phone a chance.